One of Watershed’s strong suits is its wide customer base, but customer content was scattered and undifferentiated, whether it be on LinkedIn or Watershed’s blog. The goal was to improve our ability to leverage that customer content and give it its own home on Watershed’s LinkedIn and website.
The low hanging fruit was to define a template for LinkedIn PDF content. A combination of rotating gradient color themes and a gridded frame made for an easy plug-and-play solution, especially when it’s difficult to predict what and when customers will approve for publishing.
Next, we developed new customer story pages to be housed permanently within the parent Customers page. This centralized hub provides a comprehensive view into customer experiences with Watershed, including not only customer stories, but also ESG reports, climate lead profiles, and milestone commitments.